The Big 3 behind Instagram Algorithm (How the algorithm works)

The Big 3 behind Instagram Algorithm

Best time to post on Mondays: 7am, 3pm, and 6pm

Social media expert Neil Patel explained: “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.”

Scott Stratten talked about the principle of Brand Pulse. He says that every interaction between a brand and a consumer either increases that person’s affinity for the brand, or reduces it. There is no “neutral” gear in our feelings about companies, only “forward” and “reverse.”

“The more you post to Instagram, the less impact an individual post has. However, the more posts you post, the more you reach overall.” — Hélène Heath




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